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About Us Description
About Asia Pulp and Paper
Asia Pulp & Paper (APP) Sinar Mas is a trade name of pulp and paper manufacturing company which delivers quality products to meet the growing global demand for paper, tissue, and packaging. Beginning as a caustic soda producer in 1972, we have grown into a global business with operations across Indonesia and China with an annual combined pulp, paper, packaging product and converting capacity of over 20 million tons per annum. Today, Asia Pulp & Paper (APP) Sinar Mas markets its products in more than 150 countries across six continents.
This growth is guided by our vision of a better future. It is what keeps us moving forward, creating new ways of living and innovating. Over the years, we have expanded our operations through the acquisition and expansion of our pulp and paper mills. It is our commitment to customer satisfaction that enables us to grow our share in paper sales worldwide and broaden our presence through offices in many countries.
As part of our vision for a better future, the integrity of our supply chain and our commitments to our Sustainability Roadmap Vision 2030 are crucial to our operations. Every day, we do our best to achieve sustainable forest and peatland management, market-leading product environmental footprints, and people-first sustainable operations. This vision extends beyond the countries where we operate.
We believe that the growth of our business is dependent on the support of the people around us: partners, employees, communities, and you. Together, we are growing our tomorrow.
Vision and Values
As a leading global pulp-and-paper company, we believe in delivering innovation, sustainably and responsibly, working together to secure a better future of our customers, communities, employees, shareholders and you.
- Our employees, who are integral to Asia Pulp & Paper (APP) Sinar Mas’ success
- The environment, as our business, depends on sustainable operations
- Our customers and suppliers, who sustain our business
- Our shareholders, and the community to whom we are accountable
- The principles of good governance as we continue to build a sustainable business