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Sustainability - Production New

Sustainable Production

30% reduction in carbon footprint

Doing more with less, so that our products go further, with minimal waste.

APP Sinar Mas Sustainability Roadmap Vision 2030 will continue to seek improvements to produce products with less environmental footprint by reducing production emissions, and the intensity. To achieve this, we are implementing measures in our production facilities, improve processes in order to reduce energy intensity, water intensity and solid waste making its way to landfill, as well as continuing product innovations that will respond not only to market demands but also towards protecting the environment.

As part of our commitment to support the Government of Indonesia carbon reduction target, APP has conducted carbon inventory exercises in our forest supply chain as well as our production process.


Products & Productions

All of our production facilities are certified with the industry standards and in line with the needs of the pulp and paper industry, it is also able to meet the customers’ need for quality products

At APP, we understand that our products provide the opportunity to support our customers in achieving their sustainability goals and play a role in the global circular economy. Using only responsibly sourced, recyclable and renewable fibre, we aim to utilise increasing amounts of renewable energy and to minimise energy, water and waste intensities. We also aim to increase the range of products where we can demonstrate their low environmental footprint, and can offer alternatives to plastic based products.

Energy Efficiency

As we can’t rely on grid electricity alone to meet our entire energy demands, so our mills must generate electricity and steam on their own. We use renewable fuels where feasible, while in other cases our only current option is to use coal or natural gas. As part of APP Sinar Mas goals to produce products with low carbon footprint, we continue to work to increase the percentage of renewable energy in our overall fuel mix. This is done alongside the continuous effort to reduce energy intensity of our products through production efficiency.

We achieved a carbon Intensity reduction of 20% by the end of 2019, compared to a 2012 baseline, against a Vision 2020 target of 10%. It is achieved through improving process efficiency and increasing renewable fuels consumption for energy generation. Meanwhile, our energy intensity decreased by 15% by the end of 2019, compared to a 2012 baseline, against our target of 10% that we committed to in Vision 2020.

Moving forward, we are seeking to find more opportunities to generate energy from renewable fuel sources to fulfill our goals as well as identifying other opportunities and new technologies to further reduce our energy intensity.


Water is key to our operation as we use it in various stages of the paper manufacturing processes. Applying the latest production technologies, we are constantly working to reduce our water consumption and reuse this vital resource at every opportunity. We achieved a water intensity reduction of 24% by the end of 2018 compared to 2013 baseline, against a Vision 2020 target of 10%.

We also recognize that our responsibility to protect local water sources at all our mill sites. Therefore, we control our water intake and ensure that our water-discharge meets the highest environmental standards before it is returned to source.

Looking ahead, we will continue to invest in appropriate technology and process optimisation to further reduce the water usage intensity in our operation.


The majority of our waste is generated from our onsite power production and pulp and paper making process. As a part of our commitments to the circular economy, we endeavor to minimize waste and maximize the opportunities to reuse waste materials.

We convert by-products, like black liquor, bark, and other residues from forestry and pulping activities, into energy sources that directly replace fossil fuels at our integrated pulp and paper mills. Besides diverting waste from landfill, using these waste streams helps reduce the carbon intensity of our mills significantly. In 2018, our integrated mills utilized over 9 million tonnes of these by-products.

Working closely with local governments, who issue the waste handling licenses we require to reuse a waste stream, we continue to look for suitable technologies or partners to provide us with such opportunities. We attempt to utilize our waste streams to produce value-added products such as bricks, pavement blocks and fertilizer for our forestry operation. In 2019, the amount of solid waste going to landfill was reduced by 37% compared to 2010, against a target of 25%.

Our next big goal is to achieve zero solid waste to landfill. Our strategy to achieve this is through process improvement, as well as managing our waste under the circular economy concept, which may include installing new technologies.

Innovative Products

Key to our vision looking ahead to 2030 is increasing our products biodegradability as well as the resource efficiency during the production process. This strategy is done to cater to the shifting concern of the market, particularly on plastic waste and resource scarcity.

Positioning paper as a substitute to plastic has been a key focus in our product development and innovation. Currently most of the paper-based packaging for food and drink in the market use plastic-based (PE) coating to ensure strength and durability. However, this PE coating is difficult to recycle and is not biodegradable. To address this, our product development team continue research for coating materials that enable the products to be biodegradable and easily recyclable, while at the same time maintaining the durability of the product when in use.

To further improve our resource efficiency, we are also looking into a more efficient use of virgin fiber in our products. This will be done in two-pronged approach, one of which is to increase the recycled content in our products, but still maintaining the product performance quality of those made from virgin fiber. The other approach is to reduce the use of virgin fiber in the products, while still also maintaining the existing product performance.

This move further support our goal to position paper products as one of the solutions to address the global environmental issue.

To find out more about our product range, please click here.